Beginners guide to Web design, advanced topics

Once your site is up and running the work does not end there. With a good site the work never ends. They need to be maintained and updated regularly to bring in repeat visitors.

Contents

Banner exchange programs

Meta tags

Search Engine submissions

Improving navigation

Banner Exchange programs

Banner exchange programs are an excellent way to advertise your site. Most banner exchange services are free. All you do is add a banner on your page with links to other sites. In return your banner will be displayed on these sites.
how often your banner is displayed depends on the number of visits to your site.

The Internet Link Exchange and Smartclicks are two such programs.
more on Banner Exchange Programs

meta

META keyword when included with in the header of web pages provide additional information to browsers and search engines. And this in turn may help improve your rank in searches.
unfortunately not all search enignes recognise meta tags. For more on meta tags please visit the meta page

Search Engine Submissions

There are several services on the internet that allows you to submit your site to several search engines at once. All most all of them have a free service that lets you submit to the top engines free of charge. The advantage of using such programs is that you have to fill in just one form instead 10 or 15.
Submit-it, !Register-It!, and Web Step top 100 are three such programs. before you register please read my Search Engine Rankings page

Improving Navigation

Visitors don't always enter web sites at the main page. Unfortunately on most sites the links to other pages are available only on the main page or a site map page.
Surfers are a trigger happy lot, who more likely click the back button than treck through the site. So a navigation aid that links to the most important pages on your site will increase page-views
In this site for instance the important sections are linked to at the bottom of the page. And each sections provides links to other pages in the same section.
With browsers such as Netscape 2.00+ or MSIE 2.00+ it is possible to use graphical navigation bars using the ISMAP attribute, without having to use a CGI or Java

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raditha@usa.net revised June 3, 1997


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