Beginners guide to Web design, advanced topics
Once your site is up and running the work does not end there. With a
good site the work never ends. They need to be maintained and updated
regularly to bring in repeat visitors.
Banner Exchange programs
-
Banner exchange programs are an excellent way to advertise your
site. Most banner exchange services are free.
All you do is add a banner on your page with links to other sites.
In return your banner will be displayed on these sites.
how often your banner is displayed depends on the number
of visits to your site.
The Internet Link Exchange
and Smartclicks are two such programs.
more on Banner Exchange Programs
meta
- META keyword when included with in the header
of web pages provide additional information to browsers
and search engines. And this in turn may help improve your rank
in searches.
unfortunately not all search enignes recognise meta tags. For more
on meta tags please visit the meta page
Search Engine Submissions
- There are several services on the internet that allows you to
submit your site to several search engines at once. All most all of
them have a free service that lets you submit to the top engines
free of charge. The advantage of using such programs is that you have
to fill in just one form instead 10 or 15.
Submit-it,
!Register-It!,
and Web Step top 100 are
three such programs.
before you register please read my Search
Engine Rankings page
Improving Navigation
- Visitors don't always enter web sites at the main page.
Unfortunately on
most sites the links to other pages are available only on the main page
or a site map page.
Surfers are a trigger happy lot, who more likely
click the back button than treck through the site. So a navigation
aid that links to the most important pages on your site
will increase page-views
In this site for instance the important sections are linked to at the
bottom of the page. And each sections provides links to other pages
in the same section.
With browsers such as Netscape 2.00+ or MSIE 2.00+ it is possible
to use graphical navigation bars using the ISMAP attribute, without
having to use a CGI or Java
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